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I hope this newsletter finds you doing well.
First of all I'd like to share with you a newsletter I received recently. From Linda Caroll. Talking about why so many people do not get their emails.
There's a few "words" that if you include them, even in emails to a friend, They may not get your mail!
Read on:
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Eureka! > Seven Dirty Words You Can't Say in Email
Seven Dirty Words You Can't Say in Email, Especially to your customers. If you're old enough, you might remember George Carlin's "Seven Dirty Words You Can't Say On Television".
The routine was SO dirty that when WBAI Radio played it on the air, the FCC filed an order forbidding the broadcast
of such language. Fast forward 29 years. Now that we're technologically advanced, the big thing is that we can't say bad
things in our emails. Dirty things like;
1) click here 2) you receive
3) no obligation
4) money back guarantee
5) free sample
6) check or money order
7) to unsubscribe
You also can't... ... List a toll free number ... Tell anyone to click on a URL ... Include an email link ... Put an exclamation mark in the subject ... TYPE IN ALL CAPS ... and more.
Now, when I say "can't" what I mean is that you can, but that a lot of people might not get your email if you do. You may have noticed that there's a huge war going on, on the Internet, between spammers and anti-spammers. I'm not crazy about spam myself. I really have no need to enlarge a part of the male anatomy that (being female) I don't even have, for example.
Anyway, I can handle deleting 3 or 400 emails a day, but I shudder to think how many spam emails go through my ISP's mail server if every customer gets their fair share. ISP's agree. They say that the flow of spam is SO bad these days, they need to start installing filters to get rid of it. That's where the bad words come in. Spam filters work by looking for email containing bad, spammer, money making words.
One of the popular filter programs today is called SpamAssassin. The way it works is to score points for every bad word in an email. You know, like telling people how to unsubscribe from your newsletter. Apparently, that's bad. If you get 5 points, you're email is toast. Once your email becomes toast, the ISP gets to decide what happens to it. Some ISP's delete it immediately so no one ever has to see it. Others label it as potential spam and send it out to let the recipient decide if they want to read it.
Now, let's be honest here. SpamAssassin seems to be a lot more powerful than the FCC was back in '73. I mean, Carlin is still playing 12 weeks a year at the MGM in Vegas. But say the bad email words, and YOU could get deleted. Poof. Gone. Now, not all ISP's are using spam filters yet. I know mine doesn't because some of the emails I get wouldn't even pass the FCC's bad word test, never mind the anti-spam ones. But, the point is, if you are a business owner, you have no idea how many of your subscribers aren't getting your email. The other point is that if you don't get regular emails for Viagra and male anatomy enhancement, what else aren't you getting?
Trust me, using bad words doesn't get you more fame anymore like it did for George. He said bad words and 29 years later he's still rich and famous. You say bad words, and 29 seconds later you could be in a trash bin somewhere. So, what you need to do is this;
a) If you're not getting much spam, ask your ISP if they use spam filters. Also ask them to let you control what's deleted instead of having it controlled for you. Unless you're 12. Then your parents should be supervising that.
b) If you own a business mailing list, you might want to tell your customers about mail filters. Heck, you could even share this article with them. Just don't tell them to click anywhere. Please feel welcome to reprint this article in full, as long as you include a link back to Linda Caroll. Thanks!
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Moving on:
The most important task that you need to accomplish to make your own business profitable is creating your own list. Everyone I have talked to has told me "The money is in the list".
I have bought tutorials about lists. I have subscribed to "list builders". I have even read ebooks with the topic "build a list". They all tell you that you need to "build" a list. But they don't give you specific "ways" to build a list. I recently came across some great tutorials by a man named David Valleries.
He not only tells you "what" you need to do. He tells you "how" to do them. He gives several examples of ways to create a list. How to write your articles, explaining headlines, content and keywords. This is probably the most comprehensive "read" I have ever seen.
If you would like to see what he has to offer. Just go to Google and do a search on his name: David Valleries Or you can go directly to his ad here: http://www.buildingwealthwithlicensing.com/online-living.htm Just copy and paste if it won't work.
By the way, I am not earning anything by sending you there. That is someone elses page I found it by doing a Google search. That is how much I believe these lessons will help you along your way to a successful business. I really believe in these lessons. I have read mine more than once. They are like having multiple "how to" ebooks all at once, because he covers so many aspects of marketing on line.
I Hope they are as beneficial to you as they are to me.
Any comments or questions? Simply email me at: angela@oakleyinternational.com
If you do not want your comments or questions published in our newsletter, please include in body of email:> "do not list". Or "personal only".
Sincerely,
Angela Cardwell
http://oakleyinternational.com
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